![]() Keep your mission statement short and sweet. Will this opportunity help you fulfill your mission? If not, then it should be a pass. Getting clear on your mission gives you a benchmark to assess opportunities and ideas against. What do you do, who do you do it for, and why? A mission statement explains why your business exists and its core purpose. ![]() Many businesses have a purpose statement or a mission statement. Let’s take a deeper dive into each one and how it can help you in your solopreneur business. Each element will help you see the big picture. How to see the big pictureĪs we saw in the altitude metaphor above, the big picture has several elements. The big picture is what ultimately drives growth and business success. When the going gets tough (and it will get tough), the big picture will help you keep moving forward. The big picture is the foundation of a successful business. It helps you to figure out (and later remember) why you do what you do and what you should focus on at any given time. The big picture is all about perspective and mindset.
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